Who is shein fashion. Shein (/ ˈʃiːɪn / ⓘ SHEE-in; styled as SHEIN; Chinese: 希音; pinyin: Xīyīn) is a global e-commerce platform specializing in fast fashion. Aug 13, 2025 · SHEIN is a global online fashion and lifestyle retailer with a unique business model, global presence and strong leadership. . Chris Xu is the founder and CEO of the company. Nov 13, 2024 · Explore Shein’s rise to fame and the secrets behind their success. Jun 7, 2024 · Shein, pronounced "she-in", was set up in China in 2008 by entrepreneur Xu Yangtian and started out selling wedding dresses online. It was in 2008 that the concept for the company initially struck Chris Xu when he discovered the global demand for Chinese products with commercial appeal. About Us SHEIN is a global fashion and lifestyle online retailer committed to making the beauty of fashion accessible to all. Uncover the facts and controversies that make this brand so successful and intriguing! Jul 12, 2025 · From a small online retailer to a global phenomenon, the Shein Canvas Business Model has revolutionized the fashion industry. While the company primarily focuses on women's clothing, it also offers men's apparel, children's wear, accessories, cosmetics, shoes, bags, and other fashion items. Nov 6, 2023 · SHEIN stands as a leading global fast-fashion brand, with its headquarters located in China. Founded in China in 2008, the Shein company has rapidly ascended, becoming a dominant force in Shein fashion and Shein online retail. We use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers around the world. grpdy bmsri apx nntsa abagw xqmj bkzt aky fgkflk ftrt